WillettBurroughs401

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If you are an emerging organization with the subsequent fantastic product, at times you want an angel on your side. A study by the University of New Hampshire's Center for Venture Research showed that "angel investors" - high-net-worth individuals willing to invest in entrepreneurial businesses at an early stage - shelled out much more than $18 billion into early-stage companies final year alone, compared to $304 million by venture capitalists. Locating an angel investor, even so, is not an simple job. Safer Smokes Inc. is one particular company that understands the challenge of attracting the right investors. This development-stage business is tapping the smoking cessation market place with a unique tobacco-free, nicotine-cost-free smoke known as Bravo, which has the look of a conventional cigarette and burns like tobacco, but is truly created from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit progressively," said Puzant C. Torigian, chief executive officer of Safer Smokes. For organizations like Safer Smokes, it could be also soon to method huge venture capital firms, yet time to move beyond networking with household and pals. Angel investors to the rescue. "The challenge for raising capital in today's market is in harnessing the courage and vision of the angel to see by way of to the true investment opportunity," stated Torigian. So how do companies like Safer Smokes attract their angel?

  • Have a clear-cut target marketplace for your product or service. For instance, Safer Smokes is targeting the smoking cessation market, which has sales approaching $10 billion per year, up from $6 billion just three years ago.

Most angel investors favor businesses that are likely to show positive money flow inside their first 18 months, so getting these sorts of statistics about your industry can be an incentive.

  • Match the enterprise strategy objectives to the angel's danger tolerance. Investors want to know the item or service will be exclusive and well-cultivated. Safer Smokes has a patented solution that company officials say will "influence the landscape of the well being care market." company formation
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