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If you're an emerging business with the subsequent wonderful product, at times you require an angel on your side. A study by the University of New Hampshire's Center for Venture Research showed that "angel investors" - high-net-worth people willing to invest in entrepreneurial businesses at an early stage - shelled out more than $18 billion into early-stage organizations final year alone, compared to $304 million by venture capitalists. Obtaining an angel investor, even so, is not an simple task. Safer Smokes Inc. is a single business that understands the challenge of attracting the appropriate investors. This improvement-stage company is tapping the smoking cessation market place with a unique tobacco-totally free, nicotine-free smoke known as Bravo, which has the appearance of a traditional cigarette and burns like tobacco, but is in fact created from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit steadily," stated Puzant C. Torigian, chief executive officer of Safer Smokes. For businesses like Safer Smokes, it might be also soon to method big venture capital firms, yet time to move beyond networking with family and pals. Angel investors to the rescue. "The challenge for raising capital in today's industry is in harnessing the courage and vision of the angel to see through to the actual investment opportunity," mentioned Torigian. So how do firms like Safer Smokes attract their angel?

  • Have a clear-cut target industry for your item or service. For example, Safer Smokes is targeting the smoking cessation industry, which has sales approaching $10 billion per year, up from $6 billion just 3 years ago.

Most angel investors prefer businesses that are likely to show positive money flow inside their very first 18 months, so having these types of statistics about your market place can be an incentive.

  • Match the business strategy objectives to the angel's threat tolerance. Investors want to know the item or service will be distinctive and well-cultivated. Safer Smokes has a patented remedy that business officials say will "influence the landscape of the wellness care market." company formation
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