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From GunGame5 Documentation

Strategic thinking of modern business organizations has been shaped by military strategists since the beginning of organized warfare on the subject of business strategies. Sun Tzu preached to know and attack the enemy’s strategy. In Sun Tzu’s Art of War, he spoke about several fundamental factors in business strategy and each of these factors can be directly translated to terms of business strategy. Sun Tzu’s thoughts about the factor of terrain, if we were to take that into the context of companies competing today, translates to markets, industry structures, market positions, and competitive forces.

Most businesses are inconsistent in managing short and long-term thinking and proper investment to fund growth-enabled businesses business strategy. Companies should focus on its core and ensure there is proper growth prior to taking the marketing strategy. It can be the case that businesses experience obsessive focus on new business without developing the core, spreading the organization and management team too thin. A common case is for a business to experience slow growth in its core business and lack innovative ideas and offerings in the pipeline to propel continued growth.

In current thinking, there are a couple schools of thinking around business strategy (http://learnppt.com/business-strategy.php) marketing strategy. Henry Mintberg also advocates a transformation of business strategy practices, where management recognizes the need and has the ability to manage top-down business business strategy operational transformation. In organizational configuration, the organization takes on behaviors based on adoption to contexts.