Que forças ocultas estão atuando sobre o fio da sua internet 81
From GunGame5 Documentation
Content analysis is a investigation process for systematically analyzing written communication. It has been applied to examine books, essays, news articles, speeches, pamphlets plus additional written materials. Content analysis can help identify indoctrination or explain attitudes and mental states. Despite its name, content analysis is more about a data reduction practice other than any analytical just one since it breaks down lengthy word material in more controllable units regarding data.
Difficulty: Moderately Challenging
Things You'll Need
Paper Pens or highlighters University-degree dictionary
Analyzing Text Materials
2 Select your sample of text materials. This remains what you will read and reduce to any further manageable set of data through some course of action of reading also categorizing. To our example on information coverage regarding presidential candidates, let's say the sample remains all news stories from five metropolitan newspapers throughout a one-month span.
3 Read and examine the materials inside your sample. Previous to beginning any type of analysis, whether qualitative or quantitative, it is important to look at your data. This is no less true in content analysis.
4 Define your unit of analysis and categories. The unit of analysis may possibly be specific words, phrases or themes. For this example, the unit regarding analysis could be specific words describing each applicant that have useful or negative connotations. Keep a dictionary handy for identifying all acceptable words and expressions. Categories, meanwhile, are groups of words, phrases or themes that have similar meanings. SEO Company.
5 Code the textual material in your sample, marking the keywords or expressions with a pen or highlighter and placing it in the categories you've identified. You can operate different colors of pens or highlighters for each and every category, marking words differently by category - it's up to you. Remember to make the coding process like easy for your self being you can. Keep a total sheet as you code the material. You may obtain to read all much more other than once to identify all keywords plus sentences. Inside doing so, you will get word counts of the frequencies with which certain text plus phrases are used from relation to particular candidates.
6 Interpret and report your findings. Content analysis blends quantitative also qualitative process; thus, writing your findings remains in many ways exclusive extension of your analysis.
Tips & Cautions
When coding the material, pay consideration to the context inside which the keywords or sentences are used.
Even though content analysis can be done through hand, some specialized PC programs exist to assist within the course of action.
References
"Essential Content Analysis (2nd Edition)," Robert P. Weber, 1990 Content Analysis
Means
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