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From GunGame5 Documentation
Do You Know These 3 Facebook Advertising Tips?
Online advertising has grown by leaps and bounds in the past few years. Although Google really boosted the advertising space of the internet, the newest powerhouse is Facebook. Advertising are recognizing that Facebook is very good when it comes to marketing to various niche audiences and demographics. In this post we will discuss 3 powerful Facebook advertising tips that you can use in your campaigns.
If you have a fan page, then you simply must drive as much traffic to it as you can for your offers. It's necessary to learn about fanpages, why they're effective, and then how to market them for visibility and traffic. A fanpage is like preselling because your conversions will actually be higher than if you advertised with direct linking to your website or affiliate site. It's really simple, though, because it's just like relationship marketing and people develop a better warm fuzzy with your fan page. The more people you have on your fan page, the better it will be because you'll have access to everyone who showed interest in your product. Obviously, if you do not have any fan pages, then you really should just give it a try and discover the results on your own. Don't have a Facebook fan page? If you have an account with Facebook, then it's really pretty straightforward to make a fan page. However, we must tell you that there's a litttle more to it than getting a bunch of fans. It's necessary to find a way to compel people to interact on your fan page, and then they can see your website and check out your offers. You will accomplish a lot more with this approach, plus you'll be building your base of fans. A wonderful Facebook advertising suggestion would be to use CPM and not CPC for testing your ads. Understand that CPC or cost per click isn't that good when it comes to testing because most of the testing takes place on the landing page. This does not make testing beneficial. However, you can make your testing better by placing your ads on CPM or cost per thousand impressions and find the ads that meet the lower cost per click. You might get cheaper CPCs when it comes to the CPC model of bidding where you are testing by doing bid clicks. But when you're using a CPM model, it will help you discover those ads that give the best performance and bring down the overall cost of your campaign. By using CPM you'd be able to determine what CPC rate you should be targeting, so that you can find out which ads are giving the best results.
Test your ads performance at different times. A lot of times you will see that an ad does better at a certain time of the day. Although Facebook does not have any features to pick the time of the day when your ads can be displayed, you have the option to turn them off to see which times are providing you the best results. The downside of this is that it requires you to monitor the campaign closely. Until Facebook has a new feature like this, you will have to test out many different times. All in all, Facebook is growing by leaps and bounds, but if you want to get the most out of it, you must be a smart advertiser that knows how to text ads in order for it to work.
