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If you're an emerging organization with the next great product, often you want an angel on your side. A study by the University of New Hampshire's Center for Venture Study showed that "angel investors" - high-net-worth folks prepared to invest in entrepreneurial businesses at an early stage - shelled out far more than $18 billion into early-stage companies final year alone, compared to $304 million by venture capitalists. Discovering an angel investor, nonetheless, is not an straightforward task. Safer Smokes Inc. is a single firm that understands the challenge of attracting the proper investors. This development-stage company is tapping the smoking cessation industry with a special tobacco-totally free, nicotine-totally free smoke named Bravo, which has the look of a traditional cigarette and burns like tobacco, but is in fact created from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit progressively," stated Puzant C. Torigian, chief executive officer of Safer Smokes. For organizations like Safer Smokes, it may be also soon to method huge venture capital firms, but time to move beyond networking with family and buddies. Angel investors to the rescue. "The challenge for raising capital in today's market is in harnessing the courage and vision of the angel to see through to the real investment opportunity," stated Torigian. So how do firms like Safer Smokes attract their angel?

  • Have a clear-cut target market place for your item or service. For example, Safer Smokes is targeting the smoking cessation industry, which has sales approaching $10 billion per year, up from $6 billion just three years ago.

Most angel investors prefer organizations that are likely to show positive money flow inside their first 18 months, so having these types of statistics about your industry can be an incentive.

  • Match the organization plan objectives to the angel's danger tolerance. Investors want to know the product or service will be special and properly-cultivated. Safer Smokes has a patented solution that firm officials say will "affect the landscape of the well being care industry." ideangels
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