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Before jumping on the bandwagon that says postcard printing is the all time best marketing and advertising tool, it is crucial that you know what postcard printing is all about. There are actually four basic aspects of postcard printing that you want to know and these are the postcard size, paper stock, style file formats and coatings. Every single of these elements of postcard printing has their critical role to function in order to make certain that you get the very best top quality postcards ever. The postcard size doesnt necessarily mean that there would be only 1 common size to fit all sizes of postcards. Its due to the fact numerous sizes needs for distinct postcard printing equipments in fact a slight change in the size of the postcard could have an adverse effect on its price tag. And so, in order not to be shocked by printing rates afterwards it is intelligent to get 1st printing quotes. This way you will be guided on just how significantly your postcards will costs. Likewise, in no way hesitate to ask your postcard printing firm on the postcard size that function best on their gear. There are two aspects of paper stock that you want to be conscious of. Paper stocks can either be glossy or matte. If you want to have your postcards printed in full color you will then be made to select between a CS2 stock and a C1S stock. CS2 stock has a gloss finish on each sides while the C1S stock has a gloss finish on only one side and its other side having a matte completed. Amongst these two stocks the C1S was the most popularly used given that the ink utilised in postcard printing doesnt dry up on the gloss portion of the paper stock so they resulted in printing on the matte side of the stock. But that was a extended time ago, nowadays there are already inks that very easily dries on glossy stocks. The glossy stocks are far more affordable than the semi-gloss stocks and exude a lot character on them thats why it is a significantly better option for postcards. In terms of the design file formats, it is crucial that you ask your postcard printing organization the sort they are accepting. Even though, there are printing organizations that accepts numerous file formats nevertheless there are still some that makes use of only limited sorts of computer software and file format in their style creation. And what these postcard printing firms usually do is that they would try to convert your postcard style file into the format that is accepted by their postcard printing gear. However, there might be some issues that might be encountered for the duration of the file conversion. 1 of the typical troubles faced requires font defaults and text loss to make sure that no such error take place it is important that your postcard project undergo proofing prior to lastly submitting your postcard style for printing. Or better but, you may try to save your style file in a PDF format. This way there will be extremely minimal conversion and manipulation that have to be carried out in your style file. The finishing is as important as the 1st couple of actions in postcard printing. There are two varieties of postcard finishing or coating and these are UV coating and Aqueous coating. The UV coating offers the postcard with that shiny look and feel. Especially applicable for color pictures which you could want accentuated. Its drawbacks are in terms of its susceptibility to finger print marks and smears. The aqueous coating on the other hand gives for minimal shine or gloss and entails for a much more quickly postcard printing approach. The reason for this is that aqueous coatings are rapid drying consequently doesnt hinder the continuous printing process. details

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