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From GunGame5 Documentation
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Recent Changes at Google, Yahoo, } MSN
There are lots of changes occurring in the top search-engines. Google, Yahoo, } MSN are typical adapting } many transformations occurring within the search industry. As a result of these changes, I thought I'd take time to offer you a summary of what's happening within the marketplace } how it affects you } webmaster. To start, let us focus on Google. In 2003, Google would index } crawl the net about monthly } everything would change all in a single shot. WebMasterWorld would actually name these updates with names like Brandy, Florida, } Bourbon. Google has moved from these monthly updates } ever- changing process. Now you can see daily changes within the SERPS } biggest changes occurring during algorithm updates. Late June } July of the year saw some major changes within the Google algorithm. } site was hurt using this algorithm change, you ought to re-examine your website } make sure you follow the rules below: 1. Pursue a consistent linking campaign with other quality internet sites. This is achieved through article syndication, exchanging RSS feeds, submitting to directories or syndicating a news release. 2. Develop a Google sitemap to boost the coverage of one's webpages. 3. Make sure your site includes a clear navigation system. Every page must be reachable } a minumum of one static link. 4. Avoid all deceptive or manipulative behavior. Don't try linking schemes. Avoid all types of cloaking and give a wide berth to hidden text or hidden links. Aside from the changes happening within organic search engine results, there are also recent changes within Google Adwords. In July of 2006, Google updated their website landing page algorithm. These changes } harmed several web marketers. Many advertisers who had previously been paying five or ten cents a click are now actually necessary to bid at the least 50 cents } dolloar or even more. There's also other advertisers who kept their bid prices, but those bids are actually buying only 3rd or 4th page positions once they } buy first page positions. Some advertisers } even been efficiently shutdown. However, remember that not absolutely all advertisers have already been affected. You will find four main kinds of sites which have been hit the hardest. Included in these are:
- one page sales letter websites
- squeeze pages
- adsense internet sites (especially those involved with Adsense arbitrage)
- affiliate internet sites
The brand new website landing page algorithm provides a quality score to every splash page. Fortunately for people, Google has left some clues concerning } are ranking these pages. Listed here are 3 general guidelines that will assist those individuals who have been hurt } recent updates. 1. Provide relevant } substantial content. 2. Url to the page on your own site providing you with the absolute most of use } accurate information associated with the products or services } ad. 3. Distinguish sponsored links } rest of one's site's content. In which to stay accordance } new quality score guidelines, you might want to remove all Adsense ads from your own landing pages, create or find more original content for the websites, make sure that your website landing page has at the least 500 words, } check always to ensure that your ad relates perfectly } content of one's squeeze page. Google gets smarter each and every day. Our job just isn't to trick the various search engines but to supply truly valuable information to the visitors. As a result along side some basic on-page } off-page optimization techniques, you need to perform perfectly in the various search engines on the long-haul. There are also some recent changes at MSN. They've changed the name of these s.e. spiders. Prior to the changes, these were all called "msnbot, ". Luckily, they have been now just starting to group their spiders in to split up categories.
- The MSN Shopping bot is msnbot-products.
- The MSN News bot is msnbot-news.
- The MSN Image Search bot is msnbot-media.
- The MSN search bot remains called msnbot.
It will now be much simpler for webmasters to decipher what's really } inside their web logs. Furthermore, webmasters may also block specific bots } they should, } blocking MSN Search. Last, however, not least, there's Yahoo. The corporation has experienced some very exciting changes within recent years months. One of these brilliant may be the launch } new Yahoo Search Crawler. The brand new crawler is faster and much more efficient at visiting websites. Because of this, webmasters should notice around a 25% decrease in how many requests } bandwidth consumed } Yahoo crawler. Yahoo also released an index update in mid-July. You are able to read about it at [http: //www. ysearchblog. com/archives/000327. html]. Furthermore, there are a variety of other, smaller-based se's that are at the forefront as time goes on of s.e. technology. Among the best examples I have seen is Eurekster. com. They've developed a social internet search engine powered } wisdom of crowds. Eurekster employs a unique SearchMemory technology, which remembers web sites a user finds of good use } gift suggestions them higher in the results the very next time they search. Then, Eurekster lets a user share their searches } internet sites with friends. As an example, should you a browse "internet marketing", you will see websites linked to "internet marketing" your friends also found of good use. These email address details are marked having an icon. This personalization helps you to increase relevancy in a fashion that no algorithm can match. I be prepared to see many changes within Google, Yahoo, } MSN in upcoming years while they merge s.e. technology with social search to make serp's more relevant along with personalized. Something is clear, the long run evolution of search will certainly be exciting to look at.
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