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From GunGame5 Documentation
Important Points About Offline Marketing of Your Web Business
One of the main attractions for online marketing is the fact that it is on the net and is convenient. Just look at all the people in countries where it would be impossible without the internet. It is obvious now, but just stop and consider that you have the ability to sell something to someone on the other side of the planet. Some folks hardly spend any amount of appreciable time on the web, though. If you would like to expand your market and reach, then these folks are the ones for you. Offline marketing has become huge for many IM marketers but for different reasons, and this is about helping your business, etc.
Join your local chamber of commerce and go to the events that they put on for local business owners. Once you attend a meeting, you will have a good idea about it and will see there's nothing to be nervous about. The thing to keep in mind is that you have to just keep getting exposure any way you can. This can be helpful in the forming of symbiotic business relationships. Even if you think you are not benefiting from this, just remember that you can learn from them.
See about being a sponsor for anything that is important to you, or not, and this works because so many businesses to this. There are many ways you can get the media to notice you, plus you can put news about it on your site. While you are present at these events, you can pass out business cards and more. What you are really doing here is offline and relationship marketing, and together they can be very effective.
Just because you are online doesn't mean you should ignore the ad opportunities in the offline world. What you have to do is make a real effort to take advantage of this, and do not be lazy and think it will not work. Remember to always test in a new advertising venue so you can gauge response. The amount of response that these ads usually bring in will more than make up for anything you will have spent to run the ad in the first place.
One thing about offline marketing is you will not have a shortage of ways to do it. The reason is that there are many people who still read more offline than online. Some people see the Internet as a hobby, nothing more. Actually, these people do buy things when they want to, and many times it is on the web. All marketing like this can be valuable, and it just depends on how you do it and how effective it is.
