Ford to Exit the Minivan Marketplace?

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All the car cassock blogs lately have been speculating on the direction that the Ford Motor Organization is going to take in the wake of declining sales and stiff competition. We know that Ford has also much capacity and we know that the business will be closing some crucial plants and laying off an as yet to be determined number of workers. What hadnt been clear is which models would be cut from the line up. Now, it appears that Ford will exit the lucrative minivan industry. Thats right, Ford apparently will stick with developing pectoral cross cars, trucks, and SUVs, and leave the minivan industry to the other players.

Ever since the Chrysler Corporation invented the minivan market back in the early 1980s with its line of K-automobile derived minivans the Dodge Caravan, Plymouth Voyager, and the Chrysler Town & Country Ford has been playing catch up. Indeed, a series of forgettable star named minivans were served up by Ford and summarily rejected by consumers: the Aerostar, Windstar, and the Freestar. Later, each Honda and Toyota brought out their personal entries and Ford, along with Chevrolet identified themselves trailing badly in an overcrowded segment. Indeed, a number of GM divisions sell minivans, as does Kia and Nissan, producing the market specifically flagon tight.

Ought to Ford decide to go ahead with plans to ditch the minivan market place, it wouldnt be a total retreat. For 1, several consumers prefer the automakers popular Ford Explorer SUV while its all wheel drive Freestyle wagon/crossover competes effectively too. Lastly, one more car the Edge will soon make its debut and most likely pull numerous minivan consumers over. The Edge will be but an additional crossover vehicle somewhat of a SUV/wagon hybrid and fill the want for shoppers.

Yes, Ford seems ready to ditch the minivan marketplace. No loss to shoppers and possibly a wise move for the beleaguered automaker.

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