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If you're an emerging firm with the subsequent great item, occasionally you want an angel on your side. A study by the University of New Hampshire's Center for Venture Investigation showed that "angel investors" - high-net-worth folks willing to invest in entrepreneurial companies at an early stage - shelled out more than $18 billion into early-stage organizations last year alone, compared to $304 million by venture capitalists. Locating an angel investor, nevertheless, is not an straightforward task. Safer Smokes Inc. is one organization that understands the challenge of attracting the right investors. This improvement-stage business is tapping the smoking cessation market with a distinctive tobacco-free of charge, nicotine-free smoke named Bravo, which has the appearance of a conventional cigarette and burns like tobacco, but is really created from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit progressively," mentioned Puzant C. Torigian, chief executive officer of Safer Smokes. For firms like Safer Smokes, it could be also soon to method huge venture capital firms, however time to move beyond networking with household and pals. Angel investors to the rescue. "The challenge for raising capital in today's industry is in harnessing the courage and vision of the angel to see by means of to the real investment chance," said Torigian. So how do companies like Safer Smokes attract their angel?

  • Have a clear-cut target industry for your item or service. For example, Safer Smokes is targeting the smoking cessation market place, which has sales approaching $10 billion per year, up from $6 billion just three years ago.

Most angel investors prefer firms that are most likely to show positive money flow inside their first 18 months, so having these types of statistics about your marketplace can be an incentive.

  • Match the enterprise program objectives to the angel's danger tolerance. Investors want to know the product or service will be unique and properly-cultivated. Safer Smokes has a patented solution that firm officials say will "affect the landscape of the health care business." idea angels
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