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- Author: Kevin Lane Keller, Philip Kotler
- Publisher: "Prentice Hall"
- Released: 2006
- ISBN10: 0131457578
- ISBN13: 9780131457577
- Type: pdf
- Page count: 811
- Rating: 9/10
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Marketing management - Wikipedia, the free encyclopedia
Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm\'s marketing resources Marketing Management packages and clearly communicates the best strategic thinking to meet the decisionmaking needs of knowledgeable executives managing realworld KotlerKeller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.
Marketing Management
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