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You have to discover what it's that your clients or future clients are looking for in a personal trainer. There are plenty of personal trainers who skip this step and miss their chance to mobile fitness marketing systems draw in more business. If you should be wise, you will not repeat their mistakes.

The term "research" probably brings to mind men with gray hair and thick glasses who probably haven't had a shower in weeks, poring over dusty old books - in a nutshell, mind-numbing tedium. Since you're a mobile fitness marketing, you probably chosen your job because you're passionate about health, action and client contact - maybe not as you want to sit before a computer crunching numbers until your teeth hurt.

There isn't any way around it: if you want success, you will need a marketing plan, and when you would like a marketing plan, you may need to research the fitness market. Market research is the only way you'll be able to find out what your clients look for in a personal trainer, what areas your competitors excel in and what their weaknesses are, and what strategies fitness email marketing you will need to bring customers to your door.

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