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If you are an emerging organization with the subsequent wonderful item, at times you need an angel on your side. A study by the University of New Hampshire's Center for Venture Investigation showed that "angel investors" - high-net-worth men and women willing to invest in entrepreneurial firms at an early stage - shelled out much more than $18 billion into early-stage organizations last year alone, compared to $304 million by venture capitalists. Locating an angel investor, nonetheless, is not an effortless activity. Safer Smokes Inc. is one particular company that understands the challenge of attracting the proper investors. This improvement-stage business is tapping the smoking cessation industry with a special tobacco-free, nicotine-totally free smoke referred to as Bravo, which has the look of a traditional cigarette and burns like tobacco, but is really created from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit progressively," stated Puzant C. Torigian, chief executive officer of Safer Smokes. For companies like Safer Smokes, it may be also soon to method significant venture capital firms, yet time to move beyond networking with loved ones and buddies. Angel investors to the rescue. "The challenge for raising capital in today's market is in harnessing the courage and vision of the angel to see through to the true investment opportunity," mentioned Torigian. So how do companies like Safer Smokes attract their angel?

  • Have a clear-cut target marketplace for your product or service. For instance, Safer Smokes is targeting the smoking cessation marketplace, which has sales approaching $ten billion per year, up from $6 billion just three years ago.

Most angel investors favor companies that are likely to show positive money flow within their 1st 18 months, so having these sorts of statistics about your market can be an incentive.

  • Match the company program objectives to the angel's threat tolerance. Investors want to know the product or service will be distinctive and well-cultivated. Safer Smokes has a patented answer that firm officials say will "impact the landscape of the wellness care market." ideangels
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