The function of the logo

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In order to talk about the common function of the logo, we should firstly determine and define the atmosphere exactly where this will have to fulfill its function. The environment is called brand and the definition is as follows: the brand is a collection of suggestions and images, a collection that constitutes an undivided complete meant to transmit and sustain the values of a organization, a product or a service. As you have noticed, this definition has brought into discussion two defining components: concept and image. I'd like to emphasize that it is important to comply with this order: concepts come initial and pictures are born out of ideas to visually represent them. As soon as we have identified the environment and its definition, we can discuss about the functions that the logo have to fulfill.

The initial function: the logo defines and incorporates values.

The logo must be designed according to the values which we want it to transmit. As the visual influence can mean significantly much more than a description and the logo will [most likely] be the most essential visual element, it is proposed that it is given its due importance.

The second function of the logo is to communicate values.

The logo does the communication among the company and the customer and, apart from the product itself, it is the very first element that presents the service provider.

The third function of the logo is to marketing social media represent values.

The logo represents a business, an association or an additional [primarily] legal entity.

Let's recapitulate - we have identified three main functions of the logo:

- it defines values

- it communicates values

- it represents values

The functions ipl hair removal of the logo in no way alter they only exist. In order to efficiently explore them, the logo should be relevant. In the case of a organization, it need to be related both for the institution, the item or the service provider and for the market place. In the case of a non-profit institution, the logo need to be related for the law firms perth institution and for the socio-cultural atmosphere.

The conclusion: the logo must be suggestive, but not as well open to interpretation. The message that it transmits need to be ambiguous sufficient but without having leaving space to wrong interpretations. The functions of the logo can be neither negotiated, nor influenced. They start to operate along with the social exposure of the logo. All we can do is to establish related values and continuously sustain them.

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