SharmaBoynton457

From GunGame5 Documentation

When people begin to build a Personal training Business they just want to get personal training clients... nothing fancy. Just customers... ones that pay preferably so specialising in a particular area doesn't cross their minds marketing systems for personal trainers.

Should you choose any read up on marketing (which I recommend you do) you'll hear that you must specialise and "If you attempt to appeal to everyone, you'll interest no one" these kinds of sayings have truth but are not very helpful to you when you're starting out so I will attempt to expand in it to give it more meaning in your marketing

Once you generalise (try to appeal to everyone) you:

Haven't any real focus in your personal trainer marketing programs, your materials are a little woolly and do not address a specific program that your potential client base has

You may not know where to start along with your marketing yourself as a personal trainer if you help anyone who wants to tone up and shed weight, where would you go? But if you help bodybuilders with their 16 week contest preparation, or office workers with lower back pain, or first time half marathon runners with their 12 week training, or new mums with weight reduction. You'll find out where they congregate online and offline, write your marketing according to them and make it specialist