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gaming laptops cheapPanasonic Digital Camera Malaysia offens
According to local media reports, the Malaysian Matsushita Recently launched a new round of digital camera market offensive, to Sony, Canon, "a two-position" launched a strong challenge.
50 stores planned It is reported that in March next year before the opening of the proposed new Panasonic 50 "LUMIX" digital cameras and other equipment store images "LUMIX station", and SD memory card loaded with VIERA A
Flat Panel TV Into the compatibility of related products in its retail stores. Alleged that this means that in the Malaysian market, Matsushita will launch a city-center target affluent consumers, aimed at subverting the existing market structure of the "share of the tough fight."
3 days, Malaysian Construction Bank president Panasonic Endo told reporters: "We are set up is different from the way supermarkets sell new hybrid dealership and shopping center to city center, target groups carried out without interference of one-stop Panasonic
Video , Video product monopoly service. " Previously, Panasonic digital cameras in the Malaysian market Sell Channels mainly in the white goods, digital TV and other products dealer stores, malls flourished as a venue of its advantages,best and cheap camera, consumer choices are also great; and shortcomings are that the high price sensitivity of consumers to to appear on the brand awareness of subjective selectivity bias.
Therefore, in order to obtain greater market share and further enhance the consumer digital camera Panasonic brand awareness, cultivate brand loyalty customer base, Matsushita began in October last year that officially launched the self-built digital camera specialty channel strategy , now includes all over the country, including the East Malaysian opened a total of 12 digital camera store, before the end of this year, plans to reach 3 16, and plans to break through before the end of 2011, 3, 50.
New Raiders The same day, Panasonic has released 13 models of digital cameras, 8 HD (digital high definition) digital video camera the new product group, and announced this month the country will be introduced in the Malaysian market.
DC (Digital camera) new product groups include: F2/F3 entry-universal models, optical 5x zoom FH1/FH3, 8x optical zoom lens with 28 mm loading FH20/FH22, fashion models FP1/FP3, 25 ultra-wide angle quasi-optical zoom lens 8 professional models TZ10/TZ8, multi-camera models ZR3, outdoor equipment-level models FZ2 and FX68 mini machine 13. In addition to F2, the both have the function of HD video photography.
DV (Digital Camera) includes HDC-HS60, HDC-TM60, HDC-SD60 and other compact 3 new, SDR-H95, HDC-HS85, HDC-S50, HDC-T55 and the HDC-T50, etc. 8 configuration manual adjustment rings , intelligent IA, 3MOS, OIS latest features such as quasi-professional products.
Combination Plan Alleged that the Malaysian launch of the Panasonic digital camera market, "first prize" program, a great destruction of Sony, Canon means of two strong line of defense. Currently, Panasonic ranks second only to the first two of the first row of the second Army position, Endo highly self-confident president, said: "Number of units sold will increase about 30%. Yes, we want to fight first."
Alleged that the Malaysian launch of the Panasonic digital camera market, "first prize" program, a great destruction of Sony, Canon means of two strong line of defense. Currently, Panasonic ranks second only to the first two of the first row of the second Army position, Endo highly self-confident president, said: "Number of units sold will increase about 30%. Yes, we want to fight first."
Data, the current Malaysian digital camera market is about 60 million around the end of last year, the company's market share reached 13.6%, and 1 year compared with 5.1% growth rate set industry records. Remove SLR cameras, its Malaysian compact digital camera market share from the previous 5.5% to 15.1% of high growth.
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