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From GunGame5 Documentation

Facebook Places, Facebook's location-based feature that launched in August of 2010, allows Facebook users to virtually "check into" a physical location mobile fitness marketing utilizing their cell phone. The purpose of a virtual register is to share your physical location along with your friends over the internet so they might have a chance to encounter you in person. Facebook Places is a competitor to other location based services such as Foursquare and Gowalla but has already proven itself to become more powerful from a mobile fitness marketing systems standpoint.

Businesses have now been quick to use fitness email mobile marketing tool because of its low cost to zero cost operation fee along with its ability to help a brand go viral. Every user check in equates to a profile update and on average an opportunity for countless Facebook users to note that update. Quite simply every user check in acts as an advertisement on Facebook for others to see. (Here is definitely an example below)