The Blue Cross Story

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The Blue Cross and Blue Shield Association is the how to kill bed bugs largest private health insurance system in the United States (which includes Puerto Rico) and Canada. It is composed of 55 independent, locally operated Blue Cross and Blue Shield Plans that collectively offered well being care coverage to over 88 million folks in 2003.

For its beginnings we need to have to go back to 1929 to a man namedJustin Ford Kimball when he became vice president of Baylor University in Dallas, Texas. He was an experienced administrator, as he headed reducing blood pressure naturally the College of Medicine, School of Nursing, College of Dentistry, and the university hospital.

Soon following taking the job, he developed a well being program that guaranteed teachers 21 days of hospital care for 50 cents amonth. The plan soon spread to other employee groups in Dallas, and then similar plans began to crop up nation-wide.

Meanwhile, about the identical time that Kimball was producing his strategy, the Blue Shield idea was becoming well-liked in the lumber and mining camps of the Pacific Northwest. Critical injuries and chronic illness had been teeth whitening kits frequent amongst these workers who were in really hazardous and unsafe jobs.

Their employers saw the require to provide medical care for them and they arranged with physicians to spend them a monthly fee to take care of the medical wants of the workers. These programs would later become what is identified as the Blue Shield Plans.

As for the cross symbol, it was very first utilised in a 1934 advertisement for the Hospital Service Association, which later became identified as Blue Cross and Blue Shield of Minnesota.

Joseph Binder, a Viennese artist, was hired by Company secretary E.A. van Steenwyk to create a poster that included a blue Greek cross. Van Steenwyk utilised the symbol to determine his company's well being plans and then Blue Cross began to use it in other parts of the country.

In 1939, the American Hospital Association, which was based in Chicago, began to use the Blue Cross symbol to indicate that well being plans around the country met specific standards.

The AHA continued to use the symbol till 1960 when the Blue Cross Association was founded. The two organizations remained affiliated until 1972.

The shield symbol was designed in Buffalo, New York by Carl Metzger in 1939 and the very first official Blue Shield strategy was founded in California that very same year. Carl Metzger was an early pioneer in the Blue movement and he wanted a design that would distinguish the new medical service program.

It soon flourished as the number of Blue Shield Plans kept on growing. In 1948 the symbol was informally adopted by nine plans referred to as the Linked Medical Care Plan, which was later renamed the National Association of Blue Shield Plans.

Over the years, the Blue Cross and Blue Shield healthcare insurance concepts took hold. The Blue Cross Blue Shield Association was formed in 1982 by a merger of the Blue Cross Association and the National Association of Blue Shield Plans. When the Blue Cross and Blue Shield organizations merged, their brand symbols also merged and became one particular of the most familiar symbols in America.

To show you how significant it has turn out to be, in 2003, the Blue Cross and Blue Shield Association took in $182.7 billion in income. The evolution of managed wellness care in the United States is intimately linked to the designs of Blue Cross-Blue Shield.