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Current revision as of 16:34, 22 May 2012
computer video cameraAndroid Electronics Wholesale Tablets G
Apple's iPad appears vincible, after all. The once-invincible tablet, which created and has completely dominated the category, has lost worldwide market share by nearly 30 percent in the last quarter, according to a new report. Most of that loss has been to its archenemy platform, Android.
The report, released Friday by research firm Strategy Analytics, noted that the iPad's market share in the previous quarter had reached 96 percent. Apple said last week that its most recent calendar quarter showed an increase of shipment to 11.12 million units,usb enclosure hard drive, compared with the previous quarter's 9.2 million. But Electronics wholesale Strategy Analytics said that, despite the increase in units sold, the iPad's market share was now at 67 percent, and that Android tablets took 27 percent.
2.3 Percent Last Year The remainder of the market category was occupied by 2.4 percent for tablets running Microsoft Windows, and 1.2 percent for BlackBerry's QNX operating system. By contrast, Android-based tablets were measured as being only 2.3 percent of the worldwide market at the electronics wholesale end of last year.
While the number of iPads sold increased 20 percent from the second to third quarters, its rate of increase has slowed dramatically compared with the two previous periods. The difference between the preceding two 8" Google Android 2.2 MID Tablet PC quarters, the first and the second, showed a sales increase of more than 96 percent.
Some observers are speculating that the iPad is beginning to slow its spectacular growth because it has reached much of its prime market -- consumers who had the electronics wholesale means to buy a tablet for $500 or more, even though it was likely not used as the primary computing device.
Given the iPad's relatively high price, the appearance of some Android tablets starting at a lower price point is helping to propel their growth. Perhaps the entry with the biggest potential to take market share is Amazon's recently announced Kindle Fire, which, at $199 and in a smaller size, will likely represent a new entry level for tablets when it goes on sale Nov. 15. In addition to price, it builds on Amazon's huge repository of content and retailing mechanism.
