What is Page rank, what are back links and why do they matter ?

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Current revision as of 16:49, 21 May 2012

1st, the jargon.

Back link: this is where a website links to your website i.e. Web site X has a link pointing to your website, so your web site has a back link from Site X

1-way link: exactly where only website X links to your web site, but your internet site does NOT link to internet site X

Reciprocal link: exactly where two sites have swapped links so they each link to each other

Anchor text: the text/description that is linked with your link on the back link internet site.

Page rank: Google's proprietary method for assigning a value (from 1-10 exactly where ten is finest) to the combined quantity and the good quality of back links pointing to your site. Often abbreviated to "PR"

Search Engine Outcomes Page (SERP): we use the terms "SERPs" to refer to the search engine outcomes page, and the position of a web site on it. So if a internet site has a SERP of 3, it signifies for a particular keyword search it appears on page 3 of the outcomes. Note that some men and women use SERP to refer to the position on the page, so that a SERP of three could also mean the web site appears at #three on the very first page.

Check you page rank and backlinks now! Rapid and simple Page rank checking at what does it all mean?

In the on the internet marketing and advertising planet, Page Rank signifies a lot. Growing a website's PR is one particular of the main foci of on the internet advertising and marketing.

The objective is to get as high a PR as achievable for your website. PR is measured by a proprietary algorithm belonging to Google. What Google does is measure the top quality link building tool of the web site linking to your internet site. How link builder pro does it do this? By measuring, amongst other factors, that site's PR. There is also evidence that the degree of relatedness of content is also essential. If you website is an e.g. Genuine estate site, then a back link from a site dealing in scuba gear may not be worth much to you. But back links from sites that have very good PR and are related to you (e.g. by market or by region/location) are nicely worth pursuing. By escalating the number and high quality of links pointing to your web site, over time you will boost your PR.

Note also that several other engines also use back links as part of their SERP algorithm. Some seo tools may possibly not be as sophisticated as Google, but a lot of measure the quantity of back links in their index and use this as element of how they rank your internet site beneath a specific search.

You can check your back links and page rank at how do I increase my Page Rank?

Firstly, make confident your internet site has excellent top quality content. Make other web sites and their owners want to link to you. Then get out on the net and commence making propositions to other site owners in associated fields.

Ideally, you will get links from websites that have a larger Page Rank than yours, but this is not usually feasible. What you ought to appear for are internet sites that:

Have excellent content

Are related or associated to your web site

Have some Page Rank currently (i.e. not brand new)

Also, older domains may do better than newer domains

Some of the do nots.

Be wary of FFA (Cost-free For All) sites often these do you no good and can truly do you damage as they tend to be viewed as spam internet sites by some engines.

Do not "spam" your anchor text make it related and do not overload it with keywords and phrases or repetitions.

Vary your anchor text. Use distinct variations or re-writes of anchor text on diverse web sites.

Make certain the page where your link will be placed has been indexed by the search engines. If it has not been indexed (or can not be for whatever cause) then you won't get any benefit from it.

Make sure that the pages you place links on have limits to the quantity of links listed. Single figures are ideal, but not often attainable.